Roofing company direct mail can be a big money maker. Or it can be a waste of resources for any contractor or roofer. Success or failure depend on the resources that you are willing to invest, and the common mistakes you manage to avoid. Here are some mistakes that can have far reaching consequences and should be avoided at all costs. Roofing Company Direct Mail That is Poorly Designed Roofing...
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DIY insurance company mailers can seem like a good way to save money. Do-it-yourself is a cheap means to send out mail to potential clients and generate leads. But is it really a good idea? DIY is not always a mistake. There are many different factors involved that need to be considered. You want to get good results, and not waste precious resources without any return. 9 Questions to Consider...
If you are like many people then you may think that the best colors for direct mail are the ones that are your favorite but this is not the case. Various shades cause specific emotions and psychological responses in consumers, and some have favorable associations while others are associated with more negative emotions and psychological states. Color also has the unique ability to attract specific types...
Deciding on the best fonts for direct mail is not an easy task, and this graphic design element can make or break your mailer and campaign before it even has a chance to get off the ground. The wrong font choices can make your item look amateurish, unprofessional, difficult to read, and so uninteresting that no one gives your mailer a second look. The Best Fonts for Direct Mail Will Depend on the...
“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” This quote by Phil Kolter pretty much sums it up. Direct mail design is one part of business marketing that takes testing and planning to master. These direct mail design tips will help your direct mailing campaign succeed. This article covers six import direct mail design tips: TestingProofingCall to...