When you spend valuable money and time on mailing advertisements, you want them to be as effective as possible. The following 12 tips will give you a good head start.
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Get the Response You Want With These Mailing Advertisements Tips
1. Target Your Recipients with Precision
A very important step before you start mailing advertisements is to target the consumers or businesses and industries you want to reach, with great precision. Even the most impressive materials and extraordinary items will have no impact if the recipient has no need for your products or services. You want to do the necessary research, so you can determine who the ideal recipient will be.
2. Give Something Away!
Consider giving a free gift to get the attention of the consumer or business who receives your mailer. Few people can resist something for free. This is a terrific way to build a connection with the recipient. Because you gave them something for nothing, you will generally get a favorable reaction. You will also receive a bigger response to your campaign, than if you just send an ad.
3. Add Buzzwords that Make a Pop
Adding a few relevant buzz words can help make your message and material pop. But don’t go overboard with the buzz words. Using too many of these words and phrases could have the opposite effect, and cause your mailer to be discarded immediately. Pick a few buzz words from your industry and stick with them.
4. Use a Professional Graphic Designer for Results
Using a professional graphic designer for your mailing advertisements will give you the exceptional quality and results that you want from these items. There are many design mistakes that can make a mailer ineffective. Any flaws or errors could affect how the recipient sees your company and products or services. A professional will ensure everything is correct before printing starts.
5. Proofread and Proofread Again
Always double check your numbers, facts, and statistics to make sure that these are current and accurate. Bad data and incorrect facts make you look unprepared. This is not the reputation you want your business to have. Do thorough research before including these factors in your mailer.
Press proofs are an exciting time for you and your company; however this is not the time to let your excitement for your new product undermine your necessary vigilance for your company. A mistake that is caught during this process can be easily repaired, if it is found before production begins.
6. Ask Your Recipients What They Think
Include a few survey questions on the mailing advertisements to capture feedback from the recipients. Many people like to give their opinion or detail their thoughts. When you allow them to do this, you may be surprised at the feedback that you get. Survey answers can help you tailor your ads, based on what consumers or businesses want and need.
7. Include a Free Method of Response
Always include a way for your recipient to respond, without having to pay for the privilege. A postage paid return envelope or reply card should always be included. Some recipients would rather email, phone, or fax you to ask questions or place an order. Include those methods of contact also. For the recipients who prefer replying by mail, it is important to provide this option.
8. Ask for Guidance from an Expert
Before you go too far in your plan on mailing advertisements, discuss your campaign needs and goals with a direct mail expert. This can be very helpful, especially if you are inexperienced in this type of marketing, or if you have questions. An expert can help guide you through the process, and show you how to avoid the most common mistakes and pitfalls.
9. Stand by Your Product with a Risk-Free Offer
Take away any risk that the recipient has with mailing advertisements, by offering a free trial or a money back guarantee. This shows that you stand behind your products and services, and that they have value. Few people can resist a mailer that eliminates all risk. This step also shows the consumer that you understand what they want.
10. Leave Some Blank Spaces
Don’t forget to include some white space. This gives your mailer a more professional appearance. White space makes the item more appealing and easier to read. Avoid trying to cram too much information onto the mailer. This can cause confusion and give it a crowded appearance. Strike a balance, so that the mailer is appealing on many levels.
11. Add a Quick Statistic
If you are mailing advertisements and you have the room, add a chart. Adding a chart, bulleted statistic, a graph, or other variation will help break up the text and provide data at a quick glance. Large blocks of text can be boring, and consumers have very little time. Make it easier for them to understand everything quickly and efficiently.
12. After You Mail, Follow Up
Once you have finished mailing advertisements, there is still a lot to do. You need to track your targeted recipients. Record and respond to any replies. Follow up once the campaign is winding down. Tracking and following up will result in a higher response rate and more replies and conversions.
Here at EDDM2GO we have been fulfilling complete direct mail campaigns for decades. Contact us now to start your campaign.
