When you spend valuable money and time on mailing advertisements, you want them to be as effective as possible. The following 12 tips will give you a good head start. Get the Response You Want With These Mailing Advertisements Tips 1. Target Your Recipients with Precision A very important step before you start mailing advertisements is to target the consumers or businesses and industries you...
Marketing
Creative mailer ideas can turn your mail campaign into something unforgettable. Where can you find inspiration and ideas that are highly creative? This can be a difficult task. Especially if you are not someone who is naturally creative. There is no need to worry. There are plenty of places to look for inspiration. Creative Mailer Ideas are All Around You If you are looking for creative mailer...
DIY insurance company mailers can seem like a good way to save money. Do-it-yourself is a cheap means to send out mail to potential clients and generate leads. But is it really a good idea? DIY is not always a mistake. There are many different factors involved that need to be considered. You want to get good results, and not waste precious resources without any return. 9 Questions to Consider...
According to the Pew Research Center, less than half of the children in the United States live in a “traditional” family home. Single parent homes are becoming much more of a normal living environment. Targeting single parents with direct mail is an excellent way to reach out to this burgeoning demographic. 12 Tips for Targeting Single Parents Targeting single parents is very popular with...
In my second year in business, I wanted to launch a marketing campaign to try and reach more people. I had tried several options, including some outreach activities, but my efforts bore little to no fruits. Very few people had heard of my spa even though it had a beautiful and unique name I had borrowed from the Jain religion ‘Mahavir spa, barber, and salon.’ That's when EDDM came into the picture to...
If you live in Houston, it can be challenging to get the best screen-printing or specialized t-shirt printing company. But, with the best service provider, you're sure to get quality products that will impress everyone and boost your marketing efforts. Do you know any of these screen-printing companies? What do you look for before hiring a screen/t-shirt printing company? Read on and understand much more...
If you are like many people then you may think that the best colors for direct mail are the ones that are your favorite but this is not the case. Various shades cause specific emotions and psychological responses in consumers, and some have favorable associations while others are associated with more negative emotions and psychological states. Color also has the unique ability to attract specific types...
Coming up with direct mail coupon ideas to increase sales and attract new customers can seem like a never-ending process. Nevertheless, it is a necessary one for any business that wants to stay competitive. More than likely, there are hundreds of companies just like yours trying to attract customers, and coupons are a terrific way to do this because people love a good bargain. There are many types of...
Among the largest employers in the US is the US Postal Service. Shall we say it is the leading among independent government agencies? That already tells us about its viability as a reputable employer. According to the Bureau of Labor Statistics, the USPS employs over half a million workers in over 300 job categories every year. With over 35000 post offices and branches spread across the entire country,...
Direct mail contests can be a good way to advertise your company or products. It is important that these are planned carefully so that they follow all applicable laws. A simple oversight could have huge financial and legal consequences. Something as small as the wording of your offer or failing to put all required disclosures could accidentally put you and your business on the wrong side of the...