If you are like many people then you may think that the best colors for direct mail are the ones that are your favorite but this is not the case. Various shades cause specific emotions and psychological responses in consumers, and some have favorable associations while others are associated with more negative emotions and psychological states. Color also has the unique ability to attract specific types...
Coming up with direct mail coupon ideas to increase sales and attract new customers can seem like a never-ending process. Nevertheless, it is a necessary one for any business that wants to stay competitive. More than likely, there are hundreds of companies just like yours trying to attract customers, and coupons are a terrific way to do this because people love a good bargain. There are many types of...
Among the largest employers in the US is the US Postal Service. Shall we say it is the leading among independent government agencies? That already tells us about its viability as a reputable employer. According to the Bureau of Labor Statistics, the USPS employs over half a million workers in over 300 job categories every year. With over 35000 post offices and branches spread across the entire country,...
Direct mail contests can be a good way to advertise your company or products. It is important that these are planned carefully so that they follow all applicable laws. A simple oversight could have huge financial and legal consequences. Something as small as the wording of your offer or failing to put all required disclosures could accidentally put you and your business on the wrong side of the...
Direct mail campaigns have been around nearly as long as advertising has. Referred to as “traditional marketing”, some might be led to question what role direct mail campaigns play in today’s market. What are the primary direct mail campaign benefits? Is direct mail a worthy investment for me? Direct mail marketing is still very much a lucrative marketing tactic. In many cases, it is as effective...
Small businesses face a lot of challenges in their journey to grow and expand their territories. One of the challenges most small businesses face is to advertise their ventures. Remember, an advertising campaign around direct mail marketing can see the business fail or succeed depending on the approach you use. That means you have to choose the best marketing approach that will attract more...
Deciding on the best fonts for direct mail is not an easy task, and this graphic design element can make or break your mailer and campaign before it even has a chance to get off the ground. The wrong font choices can make your item look amateurish, unprofessional, difficult to read, and so uninteresting that no one gives your mailer a second look. The Best Fonts for Direct Mail Will Depend on the...
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