Many people believe that businesses using direct mail are outdated today. This is simply not true. Advances in technology have allowed many other marketing methods in the modern business world, but direct mail still plays a vital role. The results that direct mail can provide show that it is anything but outdated, and smart marketers still use this method. Businesses Using Direct Mail are Still Highly...
Direct Mail Tips
Roofing company direct mail can be a big money maker. Or it can be a waste of resources for any contractor or roofer. Success or failure depend on the resources that you are willing to invest, and the common mistakes you manage to avoid. Here are some mistakes that can have far reaching consequences and should be avoided at all costs. Roofing Company Direct Mail That is Poorly Designed Roofing...
Finding direct mail design inspiration can be easy or hard, depending on where you are looking. If you are someone who is highly creative, then you may get inspired just by waking up and seeing the sun breaking over the horizon. If you lack creativity, then even an amazing sight or experience may not be very inspiring. Here are some ways you can find inspiration for your direct mail. Direct Mail Design...
Creative mailer ideas can turn your mail campaign into something unforgettable. Where can you find inspiration and ideas that are highly creative? This can be a difficult task. Especially if you are not someone who is naturally creative. There is no need to worry. There are plenty of places to look for inspiration. Creative Mailer Ideas are All Around You If you are looking for creative mailer...
A Better Response Rate When You Advertise by Mail If you are going to advertise by mail, you will get a better response rate when you make your mailer useful to the consumer in some way. Landfills are full of mail that has been tossed, unread. Here are 11 secrets to keep your advertisement out of the trash, and working to bring you a better response rate. 1. Create Useful Mailers When you...
Many businesses and advertisers personalize direct mail, verses send generic mailers. Generic mailers that are not personalized in any way can still get a response, but it may not be the one that you were hoping for. 9 Facts to Help You Decide Whether to Personalize Direct Mail in Your Next Campaign If you are trying to decide whether your mailers should be personalized to some degree, there are...
There are a number of direct mail guidelines and best practices factors that should always be followed. Some business owners and inexperienced marketers are not aware of these factors. The guidelines and best practices should be followed closely if you want mailers that pop and sizzle. Use them to have a highly successful campaign without spending more than you want to. The Type of Mail Being Sent Will...
In today’s world, there are so many options from which to choose. Whether it is the brand detergent you use, the type of car you drive, or even the company you choose for printing direct mail catalogs, there tend to be a LOT of options. The question, of course, is how to choose the right one for you — with minimal effort on your part. As the largest privately owned printing and direct mail...
According to the Pew Research Center, less than half of the children in the United States live in a “traditional” family home. Single parent homes are becoming much more of a normal living environment. Targeting single parents with direct mail is an excellent way to reach out to this burgeoning demographic. 12 Tips for Targeting Single Parents Targeting single parents is very popular with...
In my second year in business, I wanted to launch a marketing campaign to try and reach more people. I had tried several options, including some outreach activities, but my efforts bore little to no fruits. Very few people had heard of my spa even though it had a beautiful and unique name I had borrowed from the Jain religion ‘Mahavir spa, barber, and salon.’ That's when EDDM came into the picture to...