Direct mail contests can be a good way to advertise your company or products. It is important that these are planned carefully so that they follow all applicable laws. A simple oversight could have huge financial and legal consequences. Something as small as the wording of your offer or failing to put all required disclosures could accidentally put you and your business on the wrong side of the...

Direct mail campaigns have been around nearly as long as advertising has. Referred to as “traditional marketing”, some might be led to question what role direct mail campaigns play in today’s market. What are the primary direct mail campaign benefits? Is direct mail a worthy investment for me? Direct mail marketing is still very much a lucrative marketing tactic. In many cases, it is as effective...

Small businesses face a lot of challenges in their journey to grow and expand their territories. One of the challenges most small businesses face is to advertise their ventures. Remember, an advertising campaign around direct mail marketing can see the business fail or succeed depending on the approach you use.  That means you have to choose the best marketing approach that will attract more...

Deciding on the best fonts for direct mail is not an easy task, and this graphic design element can make or break your mailer and campaign before it even has a chance to get off the ground. The wrong font choices can make your item look amateurish, unprofessional, difficult to read, and so uninteresting that no one gives your mailer a second look. The Best Fonts for Direct Mail Will Depend on the...

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” This quote by Phil Kolter pretty much sums it up. Direct mail design is one part of business marketing that takes testing and planning to master. These direct mail design tips will help your direct mailing campaign succeed. This article covers six import direct mail design tips: TestingProofingCall to...

IT ISN’T JUNK MAIL. IT’S PERSONAL MAIL. Eddm2go has added Image Personalization and Variable Imaging to its many product offerings. Image Personalization incorporates eye-catching visuals by using custom-made images on your marketing and direct mail pieces. This product allows your to reach your customers in a unique way, helping you stand out from the everyday direct mail pieces and...