EDDM® allows you to reach a large audience of local customers without the need for assembling and organizing street addresses or filing for permits, all for less than half the cost of a postage stamp!
Discover the benefits of USPS Every Door Direct Mail® by requesting a sample and get a free welcome gift as well as sample postcards and flyers for your first campaign!
Low Cost, Local Marketing Without Names and Street Addresses
Are you reaching the customers that matter most? According to BizReport, up to 85% of a store’s customers come from a 5-mile radius. EDDM® allows you to target this optimal audience and get the word out to your neighborhood about your business without the need for gathering and organizing street addresses and names or filing for pricey permits.
Created by the U.S. Postal Service (USPS) in 2011, the EDDM® program makes it easier and more cost-effective than ever to market locally using the power of promotional mail. Simply identify the neighborhood(s) you want to reach and your local carrier will do the leg work to bring information to every door in town directly with their daily mail.
The benefits of EDDM® include:
1) No names and street addresses.
Market your business to every address in a defined carrier route without the need for gathering and organizing names or addresses. EDDM® uses a simplified addressing format (for example, “Local Postal Customer”) that saves you the expense of purchasing or renting a mailing list while still targeting as many potential customers as possible.
EDDM2go’s easy-to-use online geo-targeting tool makes targeting customers as quick as a few clicks. Simply select the ZIP code(s) and carrier route(s) you wish to include in your campaign and your materials will be sent directly to their door. Easy as that!
2) No postal permits.
Traditional direct mail campaigns usually require purchasing a postal permit, which can quickly become costly. Just opening an account can be as much as $450! But, because EDDM2go sends all mail through a Business Mail Entry Unit (BMEU), there’s no need for these pricey permits, saving you money to market.
EDDM2go’s easy-to-use online geo-targeting tool makes targeting customers as quick as a few clicks. Simply select the ZIP code(s) and carrier route(s) you wish to include in your campaign and your materials will be sent directly to their door. Easy as that!
3) Affordable prices.
Local marketing has never been more affordable than with EDDM®. With pricing as low as half the cost of a postage stamp per piece,* EDDM2go allows you to easily create and customize your campaign while bundling cost-effective printing services and low postage into one budget-friendly price.
*as little as $.183 per piece for EDDM® Retail
4) Large, versatile formats.
EDDM2go makes getting the word out about your business in the style of your choice easier than ever by offering both flyers and postcards, each in two different sizes. EDDM2go postcards are a great way to grab your audience’s attention with a special offer while EDDM2go flyers let you expand your story and provide more in-depth information.
EDDM® also supports a flexible range of large, standard mail flats for simplified addressing. Simply make sure that packaging is a minimum of either 10.5” long, 6.125” high, or .25” thick in order to allow for plenty of room for your marketing message.
- Address