What is EDDM®?
Every Door Direct Mail® (EDDM®) is a program that was created by the U.S. Postal Service (USPS) in 2011 to make direct mail easier and more affordable than ever, especially for small businesses, allowing you to target your customer base closest to home for less than it takes to send a letter.
EDDM® bundles the process
into a beginner-friendly package
EDDM® simplifies the traditional mailing process by offering a user-friendly package that saves you time and money on gathering addresses. With our tool, you simply select a carrier route using the EDDM® mapping tool, which automatically compiles a list of addresses within your chosen neighborhood, eliminating the need for manual data collection.
Target your ideal customer
Use our FREE, industry-leading EDDM2GO Mapping Tool, DoorPro™, to select specific carrier routes and zip codes with demographic, radius, and even drive-time filters for precision targeting.
Choose Your Product
Pick any one of our full color Every Door Direct Mail approved postcards or brochures to create an impactful direct mail marketing campaign that will get you results.
elect Your Mailing Dates
By using our intuitive online ordering system you are in full control of your direct mail campaigns. Just select the dates you would like your EDDM2GO mailers to drop and we take it from there.
Deliver Your Message
Using your map selections, we make sure your direct mailers are delivered directly to every door in the routes that you select. No mailing list, no addressing, no permit required.
Other Great Ways to Grow Your Business
Targeted Direct Mail
Digital Marketing
Creative Services
Is EDDM® Right for Your Business?
The short answer: Yes! EDDM® has many benefits for businesses of all shapes and sizes. Whether you run a bank or a burger joint, a supermarket or a specialty store, EDDM® can probably help boost your business. Find out if EDDM® is right for your business here.
EDDM® Retail (Do-It-Yourself) or BMEU (Using a Provider)?
We offer two types of EDDM® services depending on your needs and skill level. Learn more about your options for EDDM® and how EDDM2go can help you create and distribute your promotional postcards and flyers to decide which is right for you.
New technologies keep coming into the picture
New technologies keep coming into the picture, resulting in evolving advertising possibilities. These updates heavily affect mediums like rich media, handheld gadgets, digital billboards, SEM, etc. In this wake, this is easy to explore new strategies and overlook traditional ones. But, direct mailing is still one of the most reliable and effective ways to reach your target audience.